Pokemon Go open new doors for marketing

Pokémon GO is a GPS-based game that uses handheld technology and augmented reality to mobilize players in the physical world. The camera on a user’s phone works with Pokémon GO to reveal small creatures called Pokémon in the world all around them. People are addicted in Pokemon Go and it has taken the app-wielding world by storm. Since Pokémon Go’s Canadian release on Android and iOS devices on July 17, within its first week of the launch, Pokémon Go became the most downloaded app of all time in the App Store and, on Aug. 1, hit 100 million downloads. within a month, it took the title as most popular game in U.S. history (beating out the Candy Crush Saga, Draw Something and Clash Royale).

The game attracts an average of 21 million players a day and, though it’s free to play, has generated roughly 1.6 million dollars a day in in-app purchases. You can see many adults and young staring at their phones and catching the virtual Pokémon in real world. The game is so successful. Buy Pokemon Go Account The subtlety of merchant let them catch the business opportunity. Restaurants, bars and coffee shops especially have had the chance to capitalize on the trend. The Copper Door in Tacoma, for example, welcomes trainers every Thursday by dropping lures to attract passing Pokémon. Owner Craig Moore and most of his staff are happy to play right alongside patrons.

Pokemon Go has driven the development of social business in many aspect. One enterprising realtor in Gig Harbor, representing McNally Management, found a way to connect with players when he realized that one of his listings was home to a few rare Pokémon. Capitalizing on the craze, he did not discount these selling points on the home’s Zillow property listing. A recently remodeled three bedroom, two bath home, this house for sale in Tacoma boasts three Pokémon GO gyms and five PokeStops nearby.

There’s also been a confirmed Squirrtle sighting in the backyard, and there may even be a Level Seven Charzard in the neighbor’s shed, the listing explains. It’s not hard to see that the game has changed the way the world thinks about interacting with its own backyard. Players have reported walking an average of three miles a day, and applications of this augmented reality game are bound to open new doors for marketing as time goes on. Cheap Pokemon Go Account Only time will tell how enterprising non-profits, businesses and community groups will use Pokémon GO to their advantage.

A handful of businesses across the country have reported increasing their business by anywhere from 25% to 75% in the mere 30 days since Pokémon GO was released. No such big breakthroughs have been recorded in the South Sound just yet thanks to this outrageously popular app, but business owners agree there’s definitely a lot of potential to drive customers to local businesses using this kind of technology. Regardless of the sort of longevity this craze may or may not prove to have, the implications for creative South Sound residents are exciting as entrepreneurs consider ways to connect players to local business out of thin air.

Pokémon GO dives business in real world

Can you imagine using augmented reality to drive business? Recently marketers in all segments of industry are eyeing the potential of Pokémon GO. We all know Pokémon GO is an overnight popular game now. You can see many adults and young staring at their phones and catching the virtual Pokémon in real world. The game is so successful. Since Pokémon Go’s Canadian release on Android and iOS devices on July 17, within its first week of the launch, Pokémon Go became the most downloaded app of all time in the App Store and, on Aug. 1, hit 100 million downloads.

The subtlety of merchant let them catch the business opportunity. For example Busch Gardens in Tampa created several Pokémon Gyms (where one joins other players and battles for points) and PokéStops (places to find and catch Pokémon) and advertised heavily in social media to get paid admissions on an otherwise not busy summer Saturday. An outlet mall in Phoenix offered a limited deal on its Facebook page to post screenshots of Pokémon in the mall, for a mall-specific $10 gift card. In another example, Citizens Bank of Edmond, OK purchased game lures to turn their branches into PokéStops during non-peak times. They offered free water and branded giveaways to draw players inside the branches, attracting 20 people in the first 30 minutes.

For anyone who has managed to escape the news, a new game app for iPhone and Android was released in July, based on a 1990’s television, was downloaded by 95 million phones in the first week alone, and is generating $1.6 million a day in in-app purchases (that number is expected to double each week for the foreseeable future) – making Pokémon GO the single most successful app by several measures. Pokémon Go Account The app requires the player physically walk around to find and capture the cartoon creatures displayed on the screens of their phones (called augmented reality).

The main objective of marketers in all segments of industry is to drive business, attract new customers, increase revenue. So does Pokémon Go do it successful? Yes. The quick answer is that businesses participating in this potential fad are focusing on brand awareness through foot traffic reached through social media, and measuring the ROI of brand marketing has always been an art rather than a science. In the mall example, the goal is to create “muscle memory” of going to the mall and shopping with the gift card. In the case of the bank, the goal is merely to create an emotional bond with customers and potential customers, which hopefully will be re-called in the future for banking needs.

There is precedent for leveraging a popular mobile game app to drive business. Cheap Pokemon Go Account While Pokémon is in no danger of losing its appeal anytime soon, it still remains a question whether millions of players with their faces buried in the augmented reality screens will actually stop and make a purchase or buy a product or open a bank account, or will their obsession to get points and capture more mythical creatures drive them to walk out without any spillover benefit to businesses.